The data controller is PPL Launch Partners LLC, 8200 NW 41st St, Ste 200, Doral, FL 33166, Estados Unidos (“Maternalabs”, “we”).
For anything related to this policy or to your data: developer@ppllaunchpartners.com.
This is the core of the service and you enter it yourself:
| Area | Data |
|---|---|
| Feeding | Breastfeeding sessions with side and duration, bottles with volume and type, pumping sessions, milk bank inventory, solid food introduction and logged reactions. |
| Baby routine | Diapers with colour and amount, sleep and naps, activities, developmental milestones with notes and photos if you add them. |
| Baby health | Weight, length and head circumference; temperature and fever episodes; medications given; symptoms; vaccinations with batch number and injection site. |
| Pregnancy | Weight, symptoms and intensity, fetal movements, contractions, bump photos, medical appointments and blood pressure readings. |
| Maternal wellbeing | Daily mood check-ins and answers to a postpartum wellbeing questionnaire, including a question about thoughts of harming yourself. |
| Safety lookups | Medications, supplements, foods and other items you check in the Scanner, and the result you were shown. |
| Conversations | The messages you send to the Coach. |
We do not collect your precise location. We do not use advertising identifiers and we do not track your activity across other apps or websites.
Much of the above is health data, which the General Data Protection Regulation treats as a special category. So is your baby's data, which you enter as their parent or guardian.
We process it only with your explicit consent, which you may withdraw at any time by deleting your account or specific records. The legal basis is Article 9(2)(a) GDPR and, for delivering the service, Article 6(1)(b).
We do not sell your data, we do not share it for commercial purposes and we do not use it for advertising. We do not train artificial intelligence models on the content of your records or your conversations.
This list is a commitment, not an intention. The penalties the US Federal Trade Commission has imposed on other women's health apps were not for selling data — they were for saying one thing in the policy and doing another in the code.
If we ever wanted to do any of the above, we would ask you first, explicitly and separately, and you could refuse without losing the service.
We work with providers acting as processors, who may only use the data to provide their service to us:
| Provider | Purpose | Location |
|---|---|---|
| Google (Firebase) | Authentication, database, file storage and server functions | United States |
| Google Cloud (Vertex AI) | Language model producing Coach and Scanner answers | United States |
| Adapty | Subscription management | European Union |
| Apple / Google Play | Subscription billing | Per store |
| Cloudflare | Hosting for these pages and static content | Global network |
If you join our Telegram communities, that service is independent of Maternalabs and governed by its own terms and privacy policy. What you post there is not covered by this document.
Some providers process data outside the European Economic Area, mainly in the United States. Those transfers rely on the Standard Contractual Clauses approved by the European Commission and, where applicable, on the EU–US Data Privacy Framework.
You may at any time exercise your rights of access, rectification, erasure, restriction, portability and objection, and withdraw your consent.
If you are in the European Economic Area and believe we have not handled your request properly, you may lodge a complaint with your national supervisory authority.
If you are a California resident, you also have the rights granted by the CCPA/CPRA, including the right to know what we process and to request deletion. We do not sell or share personal information as those terms are defined there.
If you are in Brazil, the rights under the LGPD apply.
Maternalabs is intended for people aged 18 and over. We do not create accounts for minors.
Your baby's data is entered by you as their parent or legal guardian and belongs to you: it is deleted when you delete their profile or your account. If you share access with another caregiver, that person can view and add the baby's records while the invitation remains active.
We are a US company and may receive legal requests from authorities. We commit to the following:
We say this explicitly because pregnancy and pregnancy-loss data has become a subject of legal interest in some jurisdictions. The safest way for a record not to be obtainable is for it not to exist: you can delete any record, or your whole account, at any time.
Data is encrypted in transit and at rest. Access is restricted by security rules binding each record to its account. No system is infallible.
If a security breach affecting your data occurs, we will notify you by email and in the app, and notify the competent authorities within the legal deadlines. In the United States, the Federal Trade Commission's Health Breach Notification Rule has applied to health apps since July 2024 and treats any unauthorised disclosure as a breach, not only a cyberattack: the notice will include which types of data were affected and who received them.
If we change this policy we will tell you in the app before the changes take effect. If the change affects the basis on which we process health data, we will ask for your consent again.